KGA’s production housing studio uses Considered Design as a process for developing market driven, value based designs for our merchant builder clients. Understanding the target market and buyer segmentation is key to creating successful communities. KGA invests time to understand the design matrix, matching the product to the specific buyer profile. We give your product a competitive advantage through innovative design by incorporating custom design features to differentiate your product. By creating a unique point of differentiation for each project we design, we separate your product from the herd so you can stand out and sell more homes. KGA’s production design studio is led by Jerry Gloss and John Guilliams.
Considered Design is a carefully weighed design process utilizing priority based decision making to control construction budgets while optimizing a home’s function, livability, style and perceived value. While Considered Design can be applied to everything we do, it is a key part of our production home design process.