At KGA, we look forward to going to the International Builders’ Show each year! It’s like our Super Bowl; always a great opportunity to see friends and colleagues from around the country, exchange knowledge and inspiration, and recognize design and marketing excellence in our industry. Better known in the industry as “IBS” (not to be confused with irritable bowel syndrome), this year’s show took place last week in Las Vegas. Here’s an inside look at what we saw and did.
The week kicked off with the Masters in Residential Marketing (MIRM) designee ceremony. In order to achieve this prestigious designation, candidates must meet strict coursework requirements and successfully complete an extensive, one-of-a-kind case study. The Denver Sales & Marketing Council offered the MIRM course in July of 2015, and had 7 candidates receive their MIRM designation at IBS.
Awards shows abound at IBS, including The Nationals, Best in American Living (BALA) Awards, and Best of 55+ Housing Awards. KGA was proud to be among the award winners, including Silver Awards for Best Custom Home, Best 55+ Detached Home, and Best Print Campaign; and a BALA Gold Award for Best Detached Home up to 2,000sf.
IBS is always a great opportunity for continuing education. Each day there are numerous presentations, seminars, and design reviews. We not only go as attendees, but enjoy participating as presenters as well. This year KGA’ers participated as presenters in How to Design, Brand and Market to Attract the Millennial Buyer; Pioneering Floor Plans; and the Architecture Plan Review Workshop.
The Metro Denver Chapter of the Professional Women in Building Council (PWB) was recognized as Outstanding PWB Council of the Year at the National PWB’s Annual Awards Luncheon. Lead by Chris Presley (who also gave an outstanding presentation on women and leadership), Denver’s PWB is off to a great start as it closes out its inaugural year.
As another IBS came to a close, we finished the week off with dinner and – while we didn’t see many tube tops in the audience – a very real 80’s flashback at the Hall & Oates closing concert.