Production Process

KGA’s production housing studio uses Considered Design as a process for developing market driven, value based designs for our merchant builder and developer clients. Understanding the target market and buyer segmentation is key to creating successful communities. KGA invests time to understand the design matrix, matching the product to the specific buyer profile. We give your product a competitive advantage through innovative design by incorporating custom design features to differentiate your product. By creating a unique point of differentiation for each project we design, we separate your product from the herd so you can stand out and sell more homes.

Our production design studio team includes specialists in single family homes, paired homes, townhomes, community centers, mixed-use, multi-family, LEED Certified and small to medium commercial projects. We recently took home Best Urban Infill Project at the 2017 Denver MAME Awards for our work at 5390. KGA’s production design studio is led by John Guilliams, Jerry Gloss and Kiley Baham.


Con·sid·ered De·sign

Considered Design is a carefully weighed design process utilizing priority based decision making to control construction budgets while optimizing a home’s function, livability, style and perceived value. While Considered Design can be applied to everything we do, it is a key part of our production home design process.

How Does the Process Work?


Gather all project related information including the client’s program and product mix; governmental criteria; PUD guidelines; zoning; community design guidelines; and other information as applicable.

Review all information and create project design matrix based on findings.


For each model within the scope, prepare 1/8” schematic plans and schematic elevation studies for presentation to the client during the charrette. The charrette is a work session during which all stakeholders become involved in the design process.

Optional 3D elevation studies are available for presentations for jurisdictional, neighborhood, or other entitlement submissions as required.


Work with the client and their builder to pre-determine details, systems, materials, component sizing, etc., in an effort to standardize construction and refine costs/budgets.


Prepare plans in CAD based upon the results/findings from the previous phases and client feedback. Generally includes:

  • 1/4” floor plans, all levels inclusive of room names, sizes, and furniture
  • 1/4” elevations, all styles, all sides
  • Building sections at 1/4” scale

Before moving to the next phase, the client has the opportunity to review plans and provide feedback, which will be noted and integrated into the next phase of work.


Prepare working drawings, which generally include:

  • 1/4” floor plans for all levels and flex plans or plan options as previously directed by client.
  • 1/4” exterior elevations and sections (using a “kit of parts” approach) depicting materials, building heights, details, roof plans, and other features.
  • Electrical one lines and schematic mechanical locations.
  • Provide electronic files to the client/builder’s structural engineer and upon request to the client/builder’s other consultants. Footprints shall be provided electronically to the client/builder’s planner and/or civil engineer.