KGA’s production housing studio uses Considered Design as a process for developing market driven, value based designs for our merchant builder and developer clients. Understanding the target market and buyer segmentation is key to creating successful communities. KGA invests time to understand the design matrix, matching the product to the specific buyer profile. We give your product a competitive advantage through innovative design by incorporating custom design features to differentiate your product. By creating a unique point of differentiation for each project we design, we separate your product from the herd so you can stand out and sell more homes.
Our production design studio team includes specialists in single family homes, paired homes, townhomes, community centers, mixed-use, multi-family, LEED Certified and small to medium commercial projects. We recently took home Best Urban Infill Project at the 2017 Denver MAME Awards for our work at 5390. KGA’s production design studio is led by John Guilliams, Jerry Gloss and Kiley Baham.
Considered Design is a carefully weighed design process utilizing priority based decision making to control construction budgets while optimizing a home’s function, livability, style and perceived value. While Considered Design can be applied to everything we do, it is a key part of our production home design process.